Tourism industry in the capital region
With its central location in Europe, the city offers companies in the tourism industry outstanding potential for development.
Berlin is one of the top city destinations in the world: Roughly 13 million visitors from all over the world came to the German capital in 2024 and booked more than 30 million overnight stays. This clearly shows: Travel is back in Berlin! The proportion of international overnight stays was 42 percent.
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In 2024, Berlin welcomed 4.7 million guests from abroad. That was 10.4 percent more than in the previous year. Most of the foreign guests came from the UK, the US, the Netherlands, Italy and Spain. The number of domestic guests was about 8 million, an increase of 2.4 percent compared to 2023.
Sustainable destination Berlin
Berlin has moved up to fifth place among the world’s most sustainable cities in the “Global Destination Sustainability Index 2024”, the most important international sustainability ranking for the tourism and events industry. The sustainability index evaluates ecological, social and economic criteria in large cities with more than 1.5 million inhabitants. The result confirms the German capital’s commitment to becoming one of the most climate-friendly and livable destinations in Europe.
